Handyman Handel

by Adrienne Warden

About The Project

The site is based on a handyman – construction service business. This business has been in operation for 4 years. Its online presences consist of an Angi’s listing, an Instagram and Facebook page. The business branding is an icon which was chosen as a placeholder when the business opened.

Project Overview

Build a service business website that:

Can be scaled into an e-commerce site with ease
Builds customer trust and confidence
Increases leads, on-site quotes and projects

My Role

I am the sole researcher, creator and designer of this project.

My Responsibility

I conducted competitive site audits, created the mockups, prototypes, components and basic design system for the project.

Project Duration

May 2022 — June 2022

Research

We did a site audit not to scope out the competition, but to get a feel for how handyman sites are designed. The goal of our audit was to determine if the competitor sites had a discernable user flow and what elements are featured in the design layout.

Mr. Handyman NYC

Setup NYC

Handy Dan

Insights

1

Call to Action

There are several calls to action dispersed throughout the sites. Primarily the user is asked to request a quote or call a number with questions.

2

Trust

Each site builds user trust/confidence with reviews, portfolios and credentials (i.e., contactor license number).

3

Featured

“About” and “services” are featured content. The portfolio or project images come in a close 2nd.

4

Flow

Mr. Handyman NYC had a decernable flow. Setup NYC does have a flow, however the over abundance of copy confuses it.

User Flow

The sites primary KPI is to generate leads that can be converted into projects. The flow acts as a funnel that can be tracked against actual user flow.

Users Experience

While the site owner is our user, we want the site users to feel a sense of confidence in using the site, submitting data and scheduling an on-site quote. Our focus for building user confidence was…

1

Security

A secure site where users feel confident sharing detailed information.

2

Content

Content with clear calls to action. Descriptive content that highlights benefits and advantages of using our services.

3

Credentials

Insurance status, license and registration prominently displayed. Links to governing bodies to view history.

4

Call to Action

Verifiable reviews. Users completing an on-site quote have the option to visit and speak directly with former clients.

Design Process

While the site owner is our user, we want the site users to feel a sense of confidence in using the site, submitting data and scheduling an on-site quote. Our main focus is to create a design/layout that builds user confidence and can be executed as a CMS or straight code website. The aim is a starter site that’s easy to scale and maintain. We started the design process building a basic design systems that’s organized easy to update and scalable.